Substance AND style: The real reason independents are leading the charge in London’s prime markets - Estate Agent Today

"I have been an agent for 25 years and have represented a large corporate agency and Anderson Rose (my own independent brand) for equal lengths of time and I believe that clients choose people first and their brand second. Relationships are built and maintained through trust, delivery and continuity. Clients ultimately judge you on results and the service provided in-between, and independents are just strides ahead at this moment in time.

To be clear, this isn’t going to be an exercise to bash big name corporate agencies because there are many good multi-national companies with some exceptional individuals representing them. Instead, this is an analysis of how over the past few years there has been a noticeable shift in attitudes towards smaller agencies with ‘big’ reputations as a stuttering market has demanded more from the property industry.

According to Rightmove, in the core area in which my Tower Bridge office operates (SE1 2) in the last 12 months we have taken on the second most instructions out of 59 offices and achieved the most sales (with a market share of over 20%). Having first opened in the area in 2011 and with all the big names represented in our area this is testament to the reputation we have nurtured, which is underpinned by honesty and expertise but ultimately delivering for our clients."

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