London's Latest Luxury Turnkey Properties - Sphere Magazine

"I’ll never forget his choice of words,” Jon Byers at Anderson Rose estate agency recalls of a recent client from Johannesburg. “He said, ‘I want the flat and everything in it, right down to the peanuts in the jar’.” For Byers and many other super-prime London estate agents like him, this kind of demand for a turnkey property, where, he says, “you can just move straight in as soon as you’ve landed,” now dominates the highest echelons of the market. Mark Pollack, from Aston Chase estate agents in St John’s Wood, calls them “toothbrush-ready” properties. It’s not enough, he says, just to present buyers with a beautifully renovated home. “You need to stage the property too. Otherwise, it’s like giving a present without wrapping it.”

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