How to make friends and influence people - Estate Agent Today

"If you are thinking of buying or selling a home, like to take inspiration from home interiors or just have an interest or passion for property then your algorithm is likely full of estate agents or ‘propfluencers’ showing you around well-presented homes or showcasing a five-star lifestyle.

Is this a recent phenomenon? Is it a blend of the social media influencer craze with the property market? Is it a trend soon to be replaced or is it here to stay and a tool to be utilised?

Ultimately, the numbers speak for themselves and following, engagement and interactions are on the rise, so how much importance should you place on this method of marketing when choosing an agent to sell your home?"

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